Strategic Management in Tourism, Sports and Event Case Study

Strategic Management in Tourism, Sports and Event - plate Study ExampleSports industry has grown considerably due to the growing interests related to games, health and fitness. focus on this aspect, the case study intends to reveal ways of doing business in light of increased environmental concerns for a popular sport organisation namely Manchester united Football Club. Besides, the case study likewise discusses various growth strategies that can be used for Manchester fall in to expand the business. Corporate Social righteousnessIn the context of strategic management, corporate social responsibility (CSR) is significantly influencing the business at an portentous rate. CSR is linked with core business objectives and core competencies and it can provide positive financial yields for Manchester United on with facilitating it to create a positive environmental impaction in the world (McElhaney, 2009). New Ways of Doing vocationIn current business context, environmental probl ems such as climate change create an impact on every aspect of the economy and sports industry is no exception. Sports business is potentially an environmentally beautiful segment and is likely to be impacted by climate change. In present days, there is an change magnitude awareness about certain environmental issues such as greenhouse gas (GHG) emission, carbon emission, slide fastener consumption and waste management among other(a)s (The Higher Education Academy, 2008 Carroll & Shabana, 2010). CSR Initiative Optimal for Manchester United The corporate disregard towards CSR signifies substantial prospects for Manchester United to capitalise on pervasive demands of sports along with the financial strength of the business (Manchester United Limited, 2011). In order to understand the most optimal CSR initiative for an organisation, first there is a carry to make an internal psychoanalysis such as SWOT. Appendix 1 and 2 shows the SWOT analysis of Manchester United and the SWOT a nalysis with the aid of Weighting/Ranking System. Concerning the internal aspects of Manchester United, it can be declared that the organisation possesses a number of ways for positioning the CSR strategies. For instance, it can make progression towards accomplishing profit objectives by of its involvement in sport related or spectator services along with developing partnerships with other organisations in an attempt to advance CSR programs (Smith & Westerbeek, 2007). Clear CSR Leadership Position In order to be free-enterprise(a) in present days business environment, organisations must constantly innovate and observe the activities of the competitors. Manchester United has corporate responsibility to ensure safe and healthy atmosphere and is committed to maintain sound environmental performance by constant maintenance of environmental management system (Akesson, 2010 Breitbarth et al., 2011). Strategic Group outline of Sports Industry Strategic group is a concept which is used to classify groups of organisations within akin(predicate) industry, having similar business models (Reger & Huff, 2010). The following figure will show the strategic groups in the United Kingdom sports industry with reference to football segment. Aspects such as extent of branding and number of grocery store segment served pull in been used for demonstrating the strategic group of Manchester United. According to the above figure, the key competitors of Manchester United in the Asian market are Arsenal Holdings plc, Chelsea and Liverpool Football Club (Henry, 2008). Arsenal and Chelsea have focused on Asian elaboration being through academies and programs while Liverpool is focusing on Indian market for opening of its own honorary society (Chelsea, 2013 The Arsenal Football Club Plc, 2011 Eurosport, 2013) Growth Strategy for 2014 to 2015 Business growth for an organisatio